Originally posted by banuthev
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When FZ was being set up, it was considered to be named 'Emirates Express' or 'Emirates Regional' or something with "Emirates" in the name. But the experts unanimously agreed that it will significantly dilute the EK brand.
Even though such a name linked to EK would have propelled FZ in to immediate limelight, they (correctly) decided to name it FlyDubai and allowed it to earn its own reputation.
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