Originally posted by edthenna
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In fact, EK cares little for its frequent flyers. I know this as a former regular EK flyer, they keep devaluing their programme. I gave up on them and moved to EY, which has also now followed EK and begun devaluing their programme as well.
EK relies mostly on one time flyers. They have in place a proper strategy and have had so for years and have provided an amazing hard product along with good service.
Ask yourself this question, why did an airline which was many times the size of UL have to steal frequent flying premium pax from UL to fuel its growth. UL was but a small cog in the grand machine that is EK.
UL's downfall is purely down to the mismanagement of a megalomaniac and his coterie of hanger ons.
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